BRANDING • CONTENT DEVELOPMENT ⚛︎ COPYWRITING ▪︎ WEBSITE ▹ MARKETING & BUSINESS STRATEGY › EMAIL MARKETING
Business, branding and marketing strategy woven into digital presence provide the framework for the rising career of Jaya Griscom, who is weaving the threads of figurative abstraction and textile technology
brand identity
business and marketing strategy
Collaborative strategy sessions uncovered Jaya’s business and artistic goals, core narrative, and values. By helping her focus her position within the art market, we revealed paths to greater recognition and success.
content strategy & copywriting
The touch +
tech of textile art
The touch + tech of textile art
We partnered with Jaya to refine her content strategy and craft compelling copy that aligns with her artistic vision and business goals. By emphasizing her unique narrative and value proposition, we created messaging that resonates with her audience, strengthens her brand, and drives engagement.
website
The website has a lacy framework that allows the visitor to breathe into the experience of the artist and her.
Jaya's minimalist website captures the essence of her work and personality, embodying lightness and sensuality.
Fully responsive and mobilized for fans on the go.
From the outset of our working together, I knew that Karen and Richard "got me" as an artist and a human being. They have provided strategy and tactics to help me connect with my audiences in a meaningful way.
Jaya Griscom
